~Marking a confident evolution from Fresh Ayurveda to Breathe Life, Nat Habit’s rebrand brings power, authority, and boldness to 100% natural beauty.~
Nat Habit, one of India’s most trusted and fastest-growing beauty and wellness brands rooted in Ayurveda, today announced a major brand transformation with the unveiling of its new identity and philosophy: “Breathe Life.” Evolving from its original positioning as ‘Fresh Ayurveda,’ the rebrand reflects Nat Habit’s transformation from a natural skincare pioneer to a powerful, purpose-led beauty movement.
With this strategic refresh, Nat Habit introduces a new logo, visual language, and packaging system that together embody the brand’s promise: “We don’t just make beauty more natural. We breathe life into your beauty.”
The rebrand goes beyond aesthetics; at its core lies a powerful philosophy: Breathe Life. It reflects Nat Habit’s belief that beauty should be nurturing yet potent, rooted in rituals, backed by science, and crafted to elevate everyday wellness. Key elements of the visual identity include:
- A chakra-inspired flower logo that replaces the earlier calendar icon, signifying harmony, vitality, renewal, and balance, echoing the brand’s philosophy of holistic well-being.
- A more grounded typeface, offering calm authority and visual clarity.
- A vibrant new color palette, led by the standout Orange, rarely seen in the category, breaks through the Ayurvedic green-brown clutter and introduces modern cues of vitality, optimism, and warmth. Complemented by signature hues like Hibiscus Pink, Tikta Green, and Ubtan Yellow, emotionally tied to product benefits.
“With Breathe Life, we are marking a confident evolution for Nat Habit from Fresh Ayurveda to a bolder, more purposeful expression of natural beauty. Our customers have always felt that Nat Habit is more than a beauty brand; it is a way of living rooted in wellbeing, vitality, and authenticity. This new identity brings that spirit to life, expressing the strength and confidence of modern Ayurveda while staying 100% natural at its core. Breathe Life reflects our belief that true beauty is about feeling alive, balanced, and deeply nurtured,” says Swagatika Das, CEO & Co-founder, Nat Habit.
To bring this refreshed identity to life and introduce Breathe Life to a wider audience, Nat Habit has partnered with acclaimed actor and wellness advocate Sahher Bambba, who unveiled the brand’s new look through a special video – https://youtube.com/shorts/zNZowxeiq1o
“Sahher isn’t just a familiar face; she perfectly embodies the spirit of Breathe Life and everything Nat Habit stands for. She represents the harmony of tradition and modernity, blending clarity with confidence, and grace with purpose. Her personal philosophy of beauty mirrors ours, making her the perfect face to usher in this new chapter. Through this collaboration, we aim to build deeper emotional resonance, and connect with a wider community seeking beauty that feels both modern and meaningful.” added Swagatika CEO & Co-founder of Nat Habit.
This evolution also stems from introspection. Since its inception, Nat Habit has championed fresh, preservative-free formulations inspired by and rooted in Ayurveda. But as the clean beauty space matured and consumer expectations evolved, a gap emerged between the brand’s quiet impact and how it was visually perceived.
Key shifts that shaped the rebrand:
- The calendar icon, once symbolic of disciplined routines, began to feel rigid and emotionally limited.
- A fluid typeface lacked the authority to match the brand’s high-performance products.
- The green-brown color language made the brand blend into a sea of Ayurvedic sameness.
- Despite strong consumer trust, Nat Habit was often viewed as gentle, but not bold.
The new brand identity will be rolled out across all digital platforms, packaging, quick commerce, and retail touchpoints starting this October. The launch will be supported by a multi-touchpoint campaign featuring creator-led collaborations and immersive consumer experiences designed to help audiences rediscover Nat Habit’s refreshed philosophy and design language in meaningful, engaging ways.
Nat Habit’s rebrand comes at a time of accelerated growth and readiness for scale. Inching close to ₹250 crore in revenue and a growing retail footprint of 10000+ stores, the refreshed identity positions the brand for deeper expansion, cultural resonance, newer categories, and broader cultural relevance in India and globally.
Nat Habit Unveils ‘Breathe Life’: A Bold New Identity Redefining The Power Of Natural Beauty
